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Web and Marketing strategies for the Small Business Owner. Use the Internet and the power of your own website along with other marketing tactics to grow and expand your small business Success! Welcome to the Web and Marketing BLOG for the Small Business Owner... Only at www.Small-Business-Marketing.NET!

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Thursday

If Someone Asked for $8 and They Would then Give You $600 dollars in Exchange Would You Say No? A.K.A. Why GoDaddy.com Stinks!

Wow... new refresher in Customer Service...

If you had a current customer come up to you and ask you for $8 dollars, and in exchange they would give you $600 dollars, would you say "No"...?

I would't think so either...

...that is until today!

My Domain Registrar for almost three years now has been GoDaddy.com. I have been satisfied with ease of picking up domain names and the good pricing of $8-$9 per domain name per year.

Well, I made an honest mistake...

After having registered over a 100+ domain names during my time online, I made a mistake for one of my client's sites. I intended to register the domain name of "CryogenicDeflashingService.com" and instead I accidentally registered the name of "CryogenicDelashingService.com" having left the "F" out of the name.

Well that was in the beginning of August. It's now the beginning of November.

What was the problem?

Well I THOUGHT the problem was on my hosting server account somehow since under my GoDaddy account, it "showed" pointing to my nameservers.

After fumbling through the Hosting server Control Panel off and on and "seeing" that the domain was setup, I finally sent an email to Floyd at NewWebsite.com to see if he could recreate the domain name or something. (BTW - I would highly recommend you give Floyd a try if you have more than one domain name online. He does a great job of customer service and the pricing is less than $30 bucks for up to 200 domain names! You can check out his Cheap Domain Hosting details here.)

Finally this morning, after sending some email screenshots of my account showing that the domain name was "registered" did Floyd point out the missing "F" in the webname.

Sure I felt like an idiot, but figured that after explaining my situation to the excellent service people at GoDaddy.com, that they would be able to immediately rectify my problem.

As it turns out, the answer is NO!

They can't help a customer out.

Sure, if I had contacted them "within 5 days" then they could have corrected the problem, but now that the domain is actually registered, then that's what it is and you have to register the "correct domain name" all over again.

"Well, if I register the correct domain name, can you please credit my account the $8 bucks? As you can see I currently have over 60 domain names with GoDaddy.com and have had over 100 domain names with them..."

Well no, we can't do that either. We don't issue credit and can't setup the correct domain name for you. BUT, what we CAN do is, give you a deal of a lifetime...

"If you were to do a Bulk Renewal on your 60+ domain names right now, I can authorize your getting a 10% discount which will save you $2 per domain name."

Gee, let's see--

Good customer for going on 3 years makes honest mistake and approaches vendor immediately upon discovering issue. Vendor says can't help you out with that $8 bucks. Vendor then offers to let me spend an additional $400 bucks right now...

Thanks but no thanks.

So I did a search on Google for "Cheap Domain Names" and I found www.Cheap-DomainNames.com for $7.87 which is about $1 less than GoDaddy's going rate. I think they are even a reseller as the webpage ordering format is identical to GoDaddy's shopping cart.

I guess I found my NEW Domain Name Registrar as each domain comes up for the yearly renewal. Not sure if they are just an affiliate for GoDaddy. I guess for now at least I would rather they get a portion of any new domain renewals then the full amount going to GoDaddy from now on...

So what have we learned today as Small Business Owners?

Customer Service is the key to your long term profitabiliy!

You do a great job and if your lucky you have your customers "spreading the word" about you and giving you more business for free. I even have a free video teaching newbies how to register a domain name at GoDaddy.com (FYI-Just go to TheDollarLetter.com and find the link if you would like to see it--Better do it now before I change it to the NEW Registrar's process...)

...and if you do a so-so or bad job then you lose a customer for life.

What's the cost of that....?

Potentially 60 x $10 = $600 per year x 50 years = $30,000

THE MORAL OF THE STORY: "When your customer asks for $8 bucks and in exchange they would gladly give you $600 dollars, PLUS they would be so thrilled that they would be even more of an advocate for your business... then just do it!"

Think long-term value people!


PS - If you would like to recommend other Domain Name Registrars, then please contact me here.

HERE'S THE RESOURCES YOU NEED TO USE:
Multiple Domain Hosting Service Cheap - NewWebsite.com

Domain Name Registrar - Cheap-DomainNames.com

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