Hasbro's "Tooth Tunes"
This a "new twist" on an "old thing"...
When was the last time you took some time to reevaluate the way you were doing business? OR better yet, take a look at a completely different industry and take procedures and practices that are the norm for them, but would be an excellent option to modify for your own business and industry use?
This article was interesting to me from a marketing standpoint for several reasons. 1.) It's a new twist on an "old" classic 2.) It's focused on their core strength (kids/toys) 3.) It has a "real benefit" in that it actually helps the child.
Take a moment to read through and think about some old and new options that you can put into place for your own business today, this week, this month!
Enjoy!
_________
Hasbro's "Tooth Tunes":
"Hasbro plans on launching a musical toothbrush called 'Tooth Tunes' reports the WSJ.
'When pressed to the teeth, the toothbrush renders a recorded riff from a pop star that lasts two minutes -- precisely the amount of time dentists say children should spend brushing their teeth.
How does it work? 'The two-minute recording is stored on a microchip no bigger than a dot atop the letter i. Push a button on the toothbrush, and a minicomputer starts playing the song. Sound waves are transported through the transducer to the front teeth, traveling from there to the jawbone and then to the inner ear.
Hasbro is in talks with several recording artists about getting rights to their recordings. Many artists would probably consider a gig in a toothbrush beneath their talents. But others might welcome the daily exposure in their young fans' lives.'"
Read the rest of Hasbro's "Tooth Tunes article
When was the last time you took some time to reevaluate the way you were doing business? OR better yet, take a look at a completely different industry and take procedures and practices that are the norm for them, but would be an excellent option to modify for your own business and industry use?
This article was interesting to me from a marketing standpoint for several reasons. 1.) It's a new twist on an "old" classic 2.) It's focused on their core strength (kids/toys) 3.) It has a "real benefit" in that it actually helps the child.
Take a moment to read through and think about some old and new options that you can put into place for your own business today, this week, this month!
Enjoy!
_________
Hasbro's "Tooth Tunes":
"Hasbro plans on launching a musical toothbrush called 'Tooth Tunes' reports the WSJ.
'When pressed to the teeth, the toothbrush renders a recorded riff from a pop star that lasts two minutes -- precisely the amount of time dentists say children should spend brushing their teeth.
How does it work? 'The two-minute recording is stored on a microchip no bigger than a dot atop the letter i. Push a button on the toothbrush, and a minicomputer starts playing the song. Sound waves are transported through the transducer to the front teeth, traveling from there to the jawbone and then to the inner ear.
Hasbro is in talks with several recording artists about getting rights to their recordings. Many artists would probably consider a gig in a toothbrush beneath their talents. But others might welcome the daily exposure in their young fans' lives.'"
Read the rest of Hasbro's "Tooth Tunes article
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